Make the publication easy to identify
Check the title, DOI, author names, affiliations and links in your profiles. Use a stable identifier instead of an unstable upload link where available. Correct record errors through the relevant platform’s official process.
Explain the finding for the intended audience
A plain-language summary should state the question, approach, finding and limitations without promotional exaggeration. Different audiences may need a conference slide, a short professional post or an accessible visual summary. Preserve uncertainty and avoid making advice stronger than the research supports.
Share a permitted version
Check the publisher agreement and repository policy before distributing a manuscript or accepted version. Identify the version clearly and link it to the final publication when possible. Data and code sharing must respect consent, licensing and confidentiality obligations.
Review reach responsibly
Track relevant indicators such as record completeness, legitimate readers’ questions or invitations to discuss the work. Citation counts differ across databases and should be interpreted in context. Purchased citations, reciprocal citation arrangements and manufactured engagement are not part of research communication.
Scope, files and delivery
Start with a short project brief. We assess the work, discuss the expertise required and confirm the deliverables, fee, schedule and included revisions in writing. Share the current version and the instructions that govern it. Additional data, a new target journal or a substantially changed brief may require a revised scope. You review the proposed changes and retain responsibility for the research.