Fix discoverability first
Check the title, abstract, author names, identifiers and links in the publication record and your profiles. Use terminology that accurately describes the research. A DOI and consistent metadata help readers reach the correct work.
Share the permitted version
Read the publisher agreement and repository conditions. Where sharing is permitted, identify the manuscript version and link it to the final article. Data or code can aid reuse only when sharing respects the relevant permissions and confidentiality obligations.
Explain the work to a relevant audience
Prepare a concise summary of the question, method, finding and limitations. Present it in appropriate seminars, professional communities or research networks. Relevance is more useful than repeatedly posting the same promotional message to unrelated audiences.
Interpret metrics with context
Record the database and date when reporting citations or an h-index. Different coverage and matching rules can produce different counts. Avoid purchased citations, citation exchanges and pressure on others to cite irrelevant work; they do not establish scholarly impact.